PIATA DE COMERT ELECTRONIC ROMANIA 2021

9.000 lei

SKU: 3df8233a1f8d Category:
CARACTERISTICI
  • Numar de pagini 45
  • Format .pdf
  • Perioada 2012-2020
  • Limba de redactare – Engleza
DESCRIERE STUDIU

This comprehensive research evaluates the Romanian e-commerce market on the main segments: business to consumer, consumer to consumer. Research’s first chapter analyzes the evolution of global market and its outlook, in order to further understand the developments that took place on Romanian market during 2012-2020. Regarding international market, there are provided historical data for 2012-2020 and a forecast for 2021-2025. Also, there are presented financial data of main players and a comparative analysis of macroeconomic indicators at regional level (SE Europe).

The brief analysis of Romanian macroeconomic framework represents the starting point in evaluating and estimating the domestic E-commerce market. Each segment is described through: market’s developments and features between 2012 and 2020; Top 10 most important players on the market, their financial data and indicators for a nine year period.

A deep the research on Romanian market was realized through an analysis on NACE codes, based on total values at national level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It was a thorough review, where financial indicators such as turnover, net profit, total debt vs. total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2012-2020.

In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players’ activity were listed and recommendations for companies’ management were prescribed.

Information and data on Romanian e-commerce were obtained from a variety of sources: Digital Economy, Statista, Eurostat (for global and European market), National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Payu, surveys of main players, domestic reports analysis.

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PREZENTARE REZUMATIVA
EXECUTIVE SUMMARY
I. GLOBAL E-COMMERCE MARKET (2012-2020)
1.1. State of the global e-commerce market (2012-2020)
1.2. M-commerce market trends (2012-2020)
1.3. European e-commerce market (2012-2020)
1.4. Comparative analysis of the regional indicators (2012-2020)
II. ROMANIAN E-COMMERCE MARKET
2.1. Landmarks of the macroeconomic context (2012-2020)
2.2. Romanian e-commerce market change – business to consumer segment – (2012-2020)
2.3. Consumer behaviour (2012-2020)
2.4. E-commerce consumer to consumer market segment (2012-2020)
III. MARKET ANALYSIS ON NACE CODES (2012-2020)
IV. COMPETITIVE ENVIRONMENT (2012-2020)
4.1. Competitive environment analysis (2012-2020)
4.2. Main players presentation (2012-2020)
V. MANAGEMENT CONSULTING ANALYSIS
5.1. Value chain analysis
5.2. Porter analysis
5.3. Pest analysis
5.4. Factors of influence
5.5. Managerial recommendations
  1. Global market change 2012 – 2020
  2. Top 5 global markets 2020 vs. 2012
  3. Global market segmentation 2020 vs. 2012
  4. Top 5 global shopping sites 2020
  5. M-commerce 2012 – 2020 – global market
  6. Top 5 global retailers by m-commerce sales 2020
  7. E-commerce market 2012 – 2020 – European market
  8. Top 3 countries – by turnover – 2020 – European market
  9. European market structure 2020
  10. Top 5 countries 2020 – by growth rate – European market
  11. GDP vs E-commerce market 2012 – 2020 – Romanian market
  12. Exchange rate 2012 – 2020 – Romanian market
  13. net income vs internet penetration rate 2012 – 2020 – Romanian market
  14. Individuals that accessed the internet at least once 2012 – 2020 – Romanian market
  15. Key data – 2020 – Romanian market
  16. Online B2C sales per service / product group – 2020 – Romanian market
  17. Market dynamic 2012 – 2020 – Romanian market
  18. Insolvencies dynamic as share of total active companies – 2012 – 2020 – Romanian market
  19. Insolvencies structure 2020 – breakdown on company size – Romanian market
  20. Insolvencies dynamic companies with submitted balance sheet – breakdown on company size – 2012 – 2020 – Romanian market
  21. Online buying reasons – 2020 – Romanian market
  22. Online shoppers by age – 2020 – Romanian market
  23. Share of individuals that bought / ordered products online– 2012 – 2020 – Romanian market
  24. Daily sales average C2C sites 2012 – 2020 – Romanian market
  25. Turnover – breakdown on company size (2012 – 2020) – Romanian e-commerce market total NACE codes
  26. Market structure (2020) – Romanian e-commerce market total NACE codes
  27. Number of companies (2012 – 2020) – Romanian e-commerce market total NACE codes
  28. Turnover evolution (2020 vs. 2019) vs. Number of firms variation (2020 vs. 2019) – Romanian e-commerce market total NACE codes
  29. Number of employees (2020 vs. 2019) – Romanian e-commerce market total NACE codes
  30. Average net profit margin (groups of companies on turnover criterion) (2012 – 2020) – Romanian e-commerce market total NACE codes
  31. Average receivables turnover (groups of companies on turnover criterion) (2012 – 2020) – Romanian e-commerce market total NACE codes
  32. Turnover / Employee (groups of companies on turnover criterion) (2012 – 2020) – Romanian e-commerce market total NACE codes
  33. Turnover / Company (groups of companies on turnover criterion) (2012 – 2020) – Romanian e-commerce market total NACE codes
  34. Average profitability (2012 – 2020) – Romanian e-commerce market total NACE codes
  35. Turnover evolution (2020 vs. 20194) vs. Receivables turnover evolution (2020 vs. 2019) – Romanian e-commerce market total NACE codes
  36. Turnover evolution (2020 vs. 2012) vs. Receivables turnover evolution (2020 vs. 2012) – Romanian e-commerce market total NACE codes
  37. Weight each company in total turnover of Top 10 players (2012 – 2020) – Romanian market
  38. Turnover / Employee of Top 10 players (2012 – 2020) – Romanian market
  39. Net profit margin of Top 10 players (2012 – 2020) – Romanian market
  40. Net profit / Employee of Top 10 players (2012 – 2020) – Romanian market
  41. Weight each company in total number of Top 10 players’ employees (2012 – 2020) – Romanian market
  42. Turnover / Employee and Net profit / Employee for 5 of the companies included in Top 10 – Romanian market
  43. Company’s weight in Top 10 players’ cumulated turnover (2012 – 2020) for 5 of the companies included in Top 10 – Romanian market
  1. Digital buyer penetration worldwide 2012-2020
  2. Global average population that purchase online 2020
  3. Global average online browsing and buying 2020
  4. Household internet access 2012-2020 – European market
  5. Internet users and penetration rate 2020 – European market
  6. Individual having ordered / bought online goods or services 2012-2020 – European market
  7. C2C sites presentation 2020 – Romanian market
  8. of profitable companies 2012-2020 – Romanian e-commerce market total NACE codes
  9. of companies with loss 2012-2020 – Romanian e-commerce market total NACE codes
  10. Net profit margin (groups of companies on turnover criterion) 2012-2020 – Romanian e-commerce market total NACE codes
  11. Receivables turnover (groups of companies on turnover criterion) 2012-2020 – Romanian e-commerce market total NACE codes
  12. Profit / employee (groups of companies on turnover criterion) 2012-2020 – Romanian e-commerce market total NACE codes
  13. Profit/ company (groups of companies on turnover criterion) 2012-2020 – Romanian e-commerce market total NACE codes
  14. Turnover evolution (Top 10 companies) 2012-2020 – Romanian market
  15. Turnover / employee (Top 10 companies) 2012-2020 – Romanian market
  16. Net profit evolution (Top 10 companies) 2012-2020 – Romanian market
  17. Net profit / employee (Top 10 companies 2012-2020 – Romanian market
  18. Number of employees (Top 10 companies recruitment) 2012-2020 – Romanian market
  19. Financial data of Top 10 players 2012-2020 – Romanian market
PIATA DE COMERT ELECTRONIC ROMANIA 2021
PIATA DE COMERT ELECTRONIC ROMANIA 2021

9.000 lei

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