INDUSTRIA MEDIA ROMANIA 2021

9.000 lei

SKU: 3df8233a1f8d Category:
CARACTERISTICI
  • Numar de pagini 53
  • Format .pdf
  • Perioada 2012-2020
  • Limba de redactare – Engleza
DESCRIERE STUDIU

This comprehensive research evaluates the Romanian Media market on main segments: TV, digital, print, OOH, radio, cinema. In order to understand the developments that took place on the Romanian market between 2012-2020 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For international market are provided historical data for 2012 to 2020 and forecast for 2025.

The brief analysis of the Romanian macroeconomic framework represents the starting point in evaluating and estimating the domestic market. Each segment is described through: market’s evolution and features between 2012 and 2020; Top 10 most important players, their financial data and indicators for a nine year period.

For deepening the research on the Romanian market an analysis on NACE codes is realized, based on total values at national level (total companies that have registered this activity as core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2012-2020.

In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players’ activity were listed and recommendations for companies’ management were prescribed.

Information and data on media market were obtained from a variety of sources: Statista (for global market), Global entertainment and media outlook PWC report, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance, surveys of main players, Media Fact Book report.

CONDITII DE LIVRARE
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PREZENTARE REZUMATIVA
EXECUTIVE SUMMARY
I. GLOBAL MEDIA INDUSTRY 2012-2020
1.1. Global media market change 2012-2020
II. ROMANIAN MEDIA INDUSTRY 2012-2020
2.1. References of the internal macroeconomic context 2012-2020
2.2. Growth and structure of the media market 2012-2020
2.2.1. Television 2012-2020
2.2.2. Radio 2012-2020
2.2.3. Print 2012-2020
2.2.4. OOH 2012-2020
2.2.5. Digital media 2012-2020
2.2.6. Cinema 2012-2020
III. MARKET ANALYSIS ON NACE CODES 2012-2020
IV. ROMANIAN COMPETITIVE ENVIRONMENT ANALYSIS – MEDIA MARKET
V. MANAGEMENT CONSULTING ANALYSIS
5.1. Value chain analysis
5.2. Porter analysis
5.3. PEST analysis
5.4. Factors of influence
5.5. Managerial recommendations
  1. Growth forecast for the global media market segments 2012-2020
  2. Global media industry evolution 2012-2020
  3. Global market structure – 2020 vs 2019 –
  4. Romanian macroeconomic indicators 2012-2020
  5. Internet connection evolution 2012-2020 – Romanian market
  6. Internet providers vs. Penetration rate 2012-2020 – Romanian market
  7. Mobile phones penetration rate 2012-2020 – Romanian market
  8. TV network penetration rate 2012-2020 – Romanian market
  9. Evolution of advertising sales by media channels 2012-2020 – Romanian market
  10. Market structure (media) 2012-2020 – Romanian market
  11. Evolution of television advertising sales 2012-2020 – Romanian market
  12. Monthly GRP”30 sales evolution 2012-2020 – Romanian market
  13. TV Channels share (GRP30”) 2020 vs. 2019 – Romanian market
  14. Evolution of radio advertising sales 2012-2020 – Romanian market
  15. Market share (radio) 2020 – Romanian market
  16. Top 10 radio station rating 2020 – Romanian market
  17. Reach 2020 – Romanian market
  18. Evolution of print advertising sales 2012-2020 – Romanian market
  19. Media groups market share 2020 – Romanian market
  20. Evolution of outdoor advertising sales 2012-2020 – Romanian market
  21. Market share (OOH) 2020 – Romanian market
  22. Evolution of internet advertising sales and internet penetration 2012-2020 – Romanian market
  23. Digital market structure 2012-2020 – Romanian market
  24. Frequent online activities 2012-2020 – Romanian market
  25. Connection by time 2012-2020 – Romanian market
  26. Usage by region – 2020 – Romanian market
  27. Mobile traffic 2012-2020 – Romanian market
  28. Traffic volume 2012-2020 – Romanian market
  29. Turnover (breakdown on company size) 2012-2020 – Romanian market total NACE codes
  30. Market structure 2020 (breakdown on company size) – Romanian market total NACE codes
  31. Number of companies (breakdown on company size) 2012-2020 – Romanian market total NACE codes
  32. Turnover (2020 vs. 2019) vs. Number of firms variation (2020 vs. 2019) – Romanian market total NACE codes
  33. Number of employees (2020 vs. 2019) – Romanian market total NACE codes
  34. Average net profit margin (groups of companies on turnover criterion) 2012-202 – Romanian market total NACE codes
  35. Average receivables turnover (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  36. Turnover / employee (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  37. Turnover / company (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  38. Average profitability 2012-2020 – Romanian market total NACE codes
  39. Turnover evolution (2020 vs. 2019) vs. Receivables turnover evolution (2020 vs. 2019) – Romanian market total NACE codes
  40. Turnover evolution (2020 vs. 2012) vs. Receivables turnover evolution (2020 vs. 2012) – Romanian market total NACE codes
  41. Weight of each company in total turnover of Top 10 players 2012-2020 – Romanian market
  42. Turnover / employee (Top 10 companies) 2012-2020 – Romanian market
  43. Net profit margin of Top 10 players 2012-2020 – Romanian market
  44. Net profit / employee (Top 10 companies) 2012-2020 – Romanian market
  45. Weight of each company in total number of employees of Top 10 players 2012-2020 – Romanian market
  46. Company’s weight in Top 10’ cumulated turnover and financial data for 5 of Top 10 players 2012-2020 – Romanian market
  1. Market share evolution of media channels 2012-2020 – Romanian market
  2. GRP sales evolution 2012-2020 – Romanian market
  3. Profile and performance – TV channels 2020 – Romanian market
  4. Top 5 TV channels – 2020 – Romanian market
  5. Top 10 radio advertising consumers – 2020 – Romanian market
  6. Top 10 print consumers – 2020 – Romanian market
  7. Top 10 online publications – 2020 – Romanian market
  8. Top 5 companies (by turnover) – 2020 – (OOH market segment) Romanian market
  9. Cinema market indicators 2012-2020 – Romanian market
  10. of profitable companies – Romanian market total NACE codes
  11. of companies with loss- Romanian market total NACE codes
  12. Net profit margin (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  13. Receivables turnover (groups of companies on turnover criterion) – Romanian market total NACE codes
  14. Profit / employee (groups of companies on turnover criterion) 2012-2020- Romanian market total NACE codes
  15. Profit/ company (groups of companies on turnover criterion) 2012-2020- Romanian market total NACE codes
  16. Turnover evolution (Top 10 companies) 2012-2020- Romanian market
  17. Turnover / employee (Top 10 companies) 2012-2020- Romanian market
  18. Net profit evolution (Top 10 companies) 2012-2020- Romanian market
  19. Net profit / employee (Top 10 companies 2012-2020 – Romanian market
  20. Number of employees (Top 10 companies recruitment) 2012-2020 – Romanian market
  21. Financial data of Top 10 players 2012-2020 – Romanian market
INDUSTRIA MEDIA ROMANIA 2021
INDUSTRIA MEDIA ROMANIA 2021

9.000 lei

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