PIATA PUBLICATIILOR ROMANIA 2021

9.000 lei

SKU: 3df8233a1f8d Category:
CARACTERISTICI
  • Numar de pagini 55
  • Format .pdf
  • Perioada 2012-2020
  • Limba de redactare – Engleza
DESCRIERE STUDIU

This comprehensive research evaluates the Romanian publishing market on main segments: book market, press market, printers market. In order to understand the developments that took place on the Romanian market between 2012-2020 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For international market are provided historical data for 2012 to 2020 and forecast for 2025.

The brief analysis of Romanian macroeconomic framework represents the starting point in evaluating and estimating the domestic market. Total value of the market and main segments were determined by a survey and interviews with major market’s players. Each segment is described through: market’s developments and features between 2012 and 2020; Top 10 most important players on the market, their financial data and indicators for a nine year period.

For deepening the research on Romanian market, an analysis on NACE codes is realized, based on values at national level (total companies that registered this activity as their core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, and 20-50 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2012-2020.

In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players’ activity were listed and recommendations for companies’ management were prescribed.

Information and data on Beverages market were obtained from a variety of sources: IRES, BRAT, National Institute of Statistics, National Commission for Prognosis, Ministry of Finance, European Commision, Statista, European Monitor, survey/interviews with main players.

CONDITII DE LIVRARE
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PREZENTARE REZUMATIVA
EXECUTIVE SUMMARY
I. INTERNATIONAL PUBLISHING MARKET (2012-2020)
1.1. Global publishing market  (2012-2020)
1.2. European publishing market (2012-2020)
II. ROMANIAN  PUBLISHING MARKET (2012-2020)
2.1. Highlights of domestic macroeconomic context  (2012-2020)
2.2. Dynamics and structure of the publishing market (2012-2020)
2.3. Book market  (2012-2020)
2.4. Book market  – competitive environment  – financial indicators  (2012-2020)
2.5. Book market – main competitors’ presentation  (2012-2020)
2.6. Publishing market – press (2012-2020)
2.7. Press market  – competitive environment  – financial indicators  (2012-2020)
2.8. Press market – main competitors’ presentation  (2012-2020)
2.9. Printers market  – competitive environment  – financial indicators  (2012-2020)
2.10. Printers market – main competitors’ presentation (2012-2020)
III. MARKET ANALYSIS ON NACE CODES
IV. MANAGEMENT CONSULTING ANALYSIS
4.1. Value chain analysis
4.2. Porter analysis
4.3. PEST analysis
4.4. Factors of influence
4.5. Managerial recommendations
  1. Dynamics of global publishing market by segments 2012-2020
  2. European books market 2012-2020
  3. European books market structure – 2020
  4. Book sales estimated in 2020 – European market
  5. Nominal GDP vs education spending 2012-2020 – Romanian market
  6. Total school population 2012-2020 – Romanian market
  7. Unemployment rate vs average net salary 2012-2020– Romanian market
  8. Population by area of residence 2012-2020 – Romanian market
  9. Publishing market dynamics 2012-2020 – Romanian market
  10. Internet penetration grade 2012-2020 – Romanian market
  11. Tv networks penetration grade 2012-2020 – Romanian market
  12. Publications market structure 2020 – Romanian market
  13. Books and brochures printed edition 2012-2020 – Romanian market
  14. Books and brochures printed titles 2012-2020 – Romanian market
  15. Top 5 editotial areas 2020 – Romanian market
  16. Printed schoolbooks edition 2012-2020 – Romanian market
  17. Printed schoolbooks titles 2012-2020 – Romanian market
  18. Book consumption associated with other products – consumer preferences 2020 – Romanian market
  19. Weight of each company in total turnover of Top 10 players 2012-2020 (book market) – Romanian market
  20. Turnover / employee (comp. 1-5) 2012-2020 (book market) – Romanian market
  21. Turnover / employee (comp. 6-10) 2012-2020 (book market) – Romanian market
  22. Net profit margin 2012-2020 (book market) – Romanian market
  23. Net profit / employee (comp. 1-5) 2012-2020 (book market) – Romanian market
  24. Net profit / employee (comp. 6-10) 2012-2020 (book market) – Romanian market
  25. Weight of each company in total number of employees of Top 10 players 2012-2020 (book market) – Romanian market
  26. Company’s weight in Top 10 cumulated turnover 2012-2020 (4 charts) (book market) – Romanian market
  27. Turnover / employee and net profit / employee for main companies of Top 10 players 2012-2020 (4 charts) (book market) – Romanian market
  28. Production newspapers, magazines 2012-2020 – Romanian market
  29. Top 10 national dailies 2020 – Romanian market
  30. Weight of each company in total turnover of Top 5 players 2012-2020 (press market) – Romanian market
  31. Turnover / employee 2012-2020 (press market) – Romanian market
  32. Net profit / employee 2012-2020 (press market) – Romanian market
  33. Company‘s weight in Top 5 cumulated turnover 2012-2020 (3 charts) (press market) – Romanian market
  34. Turnover / employee and net profit / employee for main companies of Top 5 players 2012-2020 (3 charts) (press market) – Romanian market
  35. Weight of each company in total turnover of Top 10 players 2012-2020 (printers market) – Romanian market
  36. Turnover / employee (comp. 1-5) 2012-2020 (printers market) – Romanian market
  37. Turnover / employee (comp. 6-10) 2012-2020 (printers market) – Romanian market
  38. Net profit margin 2012-2020 (printers market) – Romanian market
  39. Net profit / employee (comp. 1-5) 2012-2020 (printers market) – Romanian market
  40. Net profit / employee (comp. 6-10) 2012-2020 (printers market) – Romanian market
  41. Weight of each company in total number of employees of Top 10 players 2012-2020 (printers market) – Romanian market
  42. Company‘s weight in Top 10 cumulated turnover 2012-2020 (4 charts) (printers market) – Romanian market
  43. Turnover / employee and net profit / employee for main companies of Top 10 players 2012-2020 (4 charts) (printers market) – Romanian market
  44. Turnover evolution (breakdown on company size) (2012-2020) – Romanian market total NACE codes
  45. Market structure in 2020 (breakdown on company size) – Romanian market total NACE codes
  46. Turnover’s evolution (2020 vs. 2019) vs. Number of firms’ variation (2020 vs. 2019) – Romanian market total NACE codes
  47. Number of employees (2020 vs. 2019) – Romanian market total NACE codes
  48. Average net profit margin (groups of companies on turnover criterion) (2012-2020) – Romanian market total NACE codes
  49. Average receivables turnover (groups of companies on turnover criterion) (2012-2020) – Romanian market total NACE codes
  50. Turnover / employee (groups of companies on turnover criterion) (2012-2020) – Romanian market total NACE codes
  51. Turnover / company (groups of companies on turnover criterion) (2012-2020) – Romanian market total NACE codes
  52. Average profitability (2012-2020) – Romanian market total NACE codes
  53. Turnover evolution (2020 vs. 2019) vs. Receivables turnover evolution (2020 vs. 2019) – Romanian market total NACE codes
  54. Turnover evolution (2020 vs. 2012) vs. Receivables turnover evolution (2020 vs. 2012) – Romanian market total NACE codes
  1. Global publishing market by segments 2012-2020
  2. Top 5 global publishing groups 2012-2020
  3. Turnover (Top 10 companies (book market) 2012-2020 – Romanian market
  4. Net profit (Top 10 companies (book market) 2012-2020 – Romanian market
  5. Employees number (Top 10 companies (book market) 2012-2020 – Romanian market
  6. Turnover / employee 2012-2020 (book market) – Romanian market
  7. Net profit / employee 2012-2020 (book market) – Romanian market
  8. Financial data of 4 of Top 10 players of book market 2012-2020 (5 tables) – Romanian market
  9. Top 10 advertising categories with investments in print 2020 – Romanian market
  10. Top 10 online titles 2020 – Romanian market
  11. Top publishers by advertising volume attracted 2020 – Romanian market
  12. Turnover (Top 5 companies (press market) 2012-2020 – Romanian market
  13. Turnover / employee 2012-2020 (press market) – Romanian market
  14. Net profit / employee 2012-2020 (press market – Romanian market
  15. Financial data of Top 3 players of press market 2012-2020 (3 tables) – Romanian market
  16. Turnover (Top 10 companies (printers market) 2012-2020 – Romanian market
  17. Net profit (Top 10 companies (printers market) 2012-2020 – Romanian market
  18. Employees number (Top 10 companies (printers market) 2012-2020 – Romanian market
  19. Turnover / employee 2012-2020 (printers market) – Romanian market
  20. Net profit / employee 2012-2020 (printers market) – Romanian market
  21. Financial data of 3 of Top players of printers market 2012-2020 (3 tables) – Romanian market
  22. Number of profitable companies 2012-2020 – Romanian market total NACE codes
  23. Number of companies with loss 2012-2020 – Romanian market total NACE codes
  24. Number of companies’ evolution 2012-2020 – Romanian market total NACE codes
  25. Net profit margin (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  26. Receivables turnover (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  27. Profit / employee (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  28. Profit / company (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
PIATA PUBLICATIILOR ROMANIA 2021
PIATA PUBLICATIILOR ROMANIA 2021

9.000 lei

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