PIATA DE PUBLICITATE ROMANIA 2021

9.000 lei

SKU: 3df8233a1f8d Category:
CARACTERISTICI
  • Numar de pagini 54
  • Format .pdf
  • Perioada 2012-2020
  • Limba de redactare – Engleza
DESCRIERE STUDIU

This comprehensive research evaluates the Romanian advertising market on main segments: television, digital, print, OOH, radio, BTL advertising. In order to understand the developments that took place on the Romanian market between 2012-2020 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For international market are provided historical data for 2012 to 2020 and forecast for 2025.

The brief analysis of the Romanian macroeconomic framework represents the starting point in evaluating and estimating the domestic market. Each segment is described through: market’s evolution and features between 2012 and 2020; Top 10 most important players, their financial data and indicators for a nine year period.

For deepening the research on the Romanian market  an analysis on NACE codes is realized, based on total values at national level (total companies that have registered this activity as core business). The companies were structured in 12 groups by turnover criterion: 0, 0-100 Th. EUR, 100-500 Th. EUR, 500 – 1,000 Th. EUR, 1-5 Mn. EUR, 5-10 Mn. EUR, 10-20 Mn. EUR, 20-50 Mn. EUR, 50-100 Mn. EUR, 100-500 Mn. EUR, 500-1000 Mn. EUR, and over 1000 Mn. EUR. It is a thorough review, where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses vs. profits, number of employees, net profit margin are calculated and interpreted for 2012-2020.

In order to support companies on Romanian market and the ones planning to enter the market, a series of analyses were conducted (Porter Analysis, PEST Analysis and Value Chain Analysis), most important factors influencing market players’ activity were listed and recommendations for companies’ management were prescribed.

Information and data on advertising market were obtained from a variety of sources: Global entertainment and media outlook PWC report, (for global market), National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance, surveys of main players, Media Fact Book report.

CONDITII DE LIVRARE
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PREZENTARE REZUMATIVA
EXECUTIVE SUMMARY
I. GLOBAL MEDIA AND ADVERTISING INDUSTRY 2012-2020
1.1. Global media  and advertising market change 2012-2020
II. ROMANIAN ADVERTISING MARKET 2012-2020
2.1. References of the internal macroeconomic context 2012-2020
2.2. Growth and structure of the advertising market 2012-2020
2.2.1. Television advertising 2012-2020
2.2.2. Print advertising 2012-2020
2.2.3. Radio advertising 2012-2020
2.2.4. OOH 2012-2020
2.2.5. Digital advertising 2012-2020
2.2.6. BTL advertising 2012-2020
2.3. Advertising market 2012-2020
III. MARKET ANALYSIS ON NACE CODES 2012-2020
IV. ROMANIAN COMPETITIVE ENVIRONMENT ANALYSIS 2012-2020
4.1. Competitive environment
4.2. Competitive environment – Top 10 advertising agencies
V. MANAGEMENT CONSULTING ANALYSIS
5.1. Value chain analysis
5.2. Porter  analysis
5.3. PEST  analysis
5.4. Factors of influence
5.5. Managerial recommendations
  1. Growth forecast for the global media market segments 2012 – 2020
  2. Global media industry 2012 – 2020
  3. Global market structure – 2012 vs 2020 –
  4. GDP vs. Advertising market 2012 – 2020 – Romanian market
  5. Exchange rate 2012 – 2020 – Romanian market
  6. Internet providers vs. Penetration rate 2012 – 2020 – Romanian market
  7. TV network penetration rate 2012 – 2020 – Romanian market
  8. Advertising sales by media channels 2012 – 2020 – Romanian market
  9. Market structure 2020 vs. 2019 – Romanian market
  10. Television advertising sales 2012 – 2020 – Romanian market
  11. TV Sales share (GRP30”) 2020 – Romanian market
  12. Print advertising sales 2012 – 2020 – Romanian market
  13. Top 10 investors in print – 2020 – Romanian market
  14. Media groups print market share 2020 – Romanian market
  15. Top 10 newspapers – 2020 – Romanian market
  16. Top 10 magazines – 2020 – Romanian market
  17. Radio advertising sales 2020 – Romanian market
  18. Radio market share 2020 – Romanian market
  19. Radio advertising value attracted – 2020 – Romanian market
  20. Top radio investors 2020 – Romanian market
  21. Outdoor advertising sales 2020 – Romanian market
  22. Market share – 2020 – Romanian market
  23. Top OOH investors 2020 – Romanian market
  24. Internet advertising sales and internet penetration 2012 – 2020 – Romanian market
  25. Top digital advertising investors – 2020 – Romanian market
  26. Mobile phone penetration 2012 – 2020 – Romanian market
  27. Traffic volume of sms / mms / 3g video calls made through mobile public networks 2012 – 2020 – Romanian market
  28. Ratecard advertising market structure 2020 – Romanian market
  29. Number of insolvencies 2012 – 2020 – Romanian market
  30. Insolvencies structure 2020 vs 2019 – Romanian market
  31. Turnover (breakdown on company size) 2012 – 2020 – Romanian market total NACE codes
  32. Market structure 2020 (breakdown on company size) – Romanian market total NACE codes
  33. Number of companies (breakdown on company size) 2012 – 2020 – Romanian market total NACE codes
  34. Turnover (2020 vs. 2019) vs. Number of firms variation (2020 vs. 2019) – Romanian market total NACE codes
  35. Number of employees (2020 vs. 2019) – Romanian market total NACE codes
  36. Average net profit margin (groups of companies on turnover criterion) 2012 – 2020 – Romanian market total NACE codes
  37. Average receivables turnover (groups of companies on turnover criterion) 2012 – 2020 – Romanian market total NACE codes
  38. Turnover / employee (groups of companies on turnover criterion) 2012 – 2020 – Romanian market total NACE codes
  39. Turnover / company (groups of companies on turnover criterion) 2012 – 2020 – Romanian market total NACE codes
  40. Average profitability 2012 – 2020 – Romanian market total NACE codes
  41. Turnover evolution (2020 vs. 2019) vs. Receivables turnover evolution (2020 vs. 2019) – Romanian market total NACE codes
  42. Turnover evolution (2020 vs. 2012) vs. Receivables turnover evolution (2020 vs. 2012) – Romanian market total NACE codes
  43. Market structure by type of capital – Romanian market total NACE codes
  44. Weight of each company in total turnover of Top 10 players 2012 – 2020 – Romanian market
  45. Turnover / employee (Top 10 companies) 2012 – 2020 – Romanian market
  46. Net profit margin of Top 10 players 2012 – 2020 – Romanian market
  47. Net profit / employee (Top 10 companies) 2012 – 2020 – Romanian market
  48. Weight of each company in total number of employees of Top 10 players 2012 – 2020 – Romanian market
  49. Company’s weight in Top 10’ cumulated turnover and financial data for 7 of Top 10 players 2012 – 2020 – Romanian market
  1. Top advertising investment – 2020 – Romanian market
  2. Top clients – 2020 – Romanian market
  3. Rate card advertising structure – 2020 – Top 10 investors – Romanian market
  4. GRP sales (TV advertising) – Romanian market
  5. Top 5 TV channels – 2020 – Romanian market
  6. Profile and performance of TV channels 2020 – Romanian market
  7. Top 10 online publications 2020 – Romanian market
  8. Top 5 print advertising consumers 2020 – Romanian market
  9. Top 10 radio advertising consumers – 2020 – Romanian market
  10. Top 5 companies (by turnover) – 2020 – (OOH market segment) – Romanian market
  11. Top 10 OOH players 2020 (by attracted advertising volume) – Romanian market
  12. Top 10 editions 2020 (by attracted advertising volume) – Romanian market
  13. Top 10 advertising agencies 2020 – Romanian market
  14. of profitable companies – Romanian market total NACE codes
  15. of companies with loss- Romanian market total NACE codes
  16. Net profit margin (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  17. Receivables turnover (groups of companies on turnover criterion) – Romanian market total NACE codes
  18. Profit / employee (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  19. Profit/ company (groups of companies on turnover criterion) 2012-2020 – Romanian market total NACE codes
  20. Sector key indicators 2020 – Romanian market total NACE codes
  21. Turnover evolution (Top 10 companies) 2012-2020 – Romanian market
  22. Turnover / employee (Top 10 companies) 2012-2020 – Romanian market
  23. Net profit evolution (Top 10 companies) 2012-2020 – Romanian market
  24. Net profit / employee (Top 10 companies 2012-2020 – Romanian market
  25. Number of employees (Top 10 companies recruitment) 2012-2020 – Romanian market
  26. Financial data of Top 10 players 2012-2020 – Romanian market
PIATA DE PUBLICITATE ROMANIA 2021
PIATA DE PUBLICITATE ROMANIA 2021

9.000 lei

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